This family-owned wholesale and retail bakery has been making great food for nearly 30 years. Traditional, time-honoured recipes and techniques are at the heart of Phillippa’s, which is why their staples are so famous. 

We set out to further improve the 2019 sales results and promote the wide range of products, with a focus on specialty products, to ensure year-over-year growth.

This client enlisted The Social CliQ to provide a renewed, multichannel digital marketing strategy that would allow them to achieve their goals and surpass their previous year’s performance.

To achieve these objectives, we implemented a multi-touchpoint campaign for Phillippa’s that enabled us to target an even larger audience compared to the previous year. This involved using Facebook ads and influencer marketing as growth channels while also maintaining relationships with Phillippa’s current database through organic content and email marketing. Not to mention, steering the direction with photoshoots and content creation to elevate the bakery’s social presence.