No ride-ups, no panty lines. The Knicker designs very clever knickers, merging comfort and style to create a size-inclusive range for every woman, everyday. 

The Black Friday and Cyber Monday period is known by e-commerce agencies, brands and businesses as one of the most retail-focused times on the calendar. The Knicker came to us looking for the best way to tackle this busy time when most digital channels are saturated and a strategic approach is crucial for success.

The Social CliQ was brought on board to develop and execute a BFCM digital strategyand ad funnel, developing customer personas, targeting avenues, key messaging, andvalue-adding content – everything to surpass the previous year’s performance and boost its online sales.

For these objectives, a comprehensive ads funnel was developed. The first tier incorporated a dynamic ad carousel as well as an Instant Experience with the intention of raising brand and range extension awareness to The Knicker’s target and lookalike audiences.
The second level of the ad funnel targeted conversions for the new sizes in TheKnicker’s range, and endeavoured to attract both new customers and those who hadengaged with the brand previously, converting them into purchasing customers.

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A third tier campaign reintroduced the Instant Experience and maintained a dynamic ad carousel featuring products that the audience had previously viewed on The Knicker’s site, this time with emphasis on the new colours introduced to the range.

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Finally, a fourth ad was created to ensure continuous remarketing to audiences that had previously engaged with The Knicker and prompt further conversions.