Motive Matcha is the brand behind Australia’s first matcha drink – a bubbly take on the traditional green tea that uses biodynamic ceremonial matcha to provide mental clarity and boost metabolism. With only 7 calories per bottle, Motive Matcha offers a tasty, sugar-free alternative to soft drinks, sodas and flavoured waters.

Introducing a new product to the market can be challenging, especially when you need to educate the audience about its health benefits and selling points. This launch required a well-planned marketing strategy that grabbed the audience's attention and provided them with the information they needed to make an informed buying decision.

The goal was to successfully introduce a new product to the market while also educating the audience about its key health benefits and selling points.

The Social CliQ's on-boarding process involved creating a comprehensive strategy document that considered consumer groups, brand personality, organic and ad funnel campaigns, and influencer marketing to develop a successful launch campaign for the brand’s new product. 

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We assisted with website development, brand personality execution, lifestyle photoshoots, PR box design and delivery, and PR marketing through relevant publications, all while embracing the challenge of coordinating the many moving parts of the campaign. 

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Following the launch, constant monitoring and optimisation was implemented to build sales and establish greater distribution for long-term growth.

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