Sistema products have found a place in the daily lives of millions of customers across 110 countries, offering a range of practical solutions for storing, carrying, and reheating food and drinks.

The challenge of this campaign was to tap into the nostalgia of lunchbox envy and showcase the versatility of Sistema's products while ensuring that all messaging and activity was aligned and consistent. The considerations included highlighting the products' ability to be used seamlessly in different settings, such as the playground, office or while on-the-go, and emphasising the importance of protecting food with high-quality plasticware.

Our overarching goal was to build brand awareness, drive growth and cultivate a sense of community for Sistema by executing a unique social launch strategy. This involved ambassador/influencer marketing, and encouraging users to purchase products via stockists while expanding the brand’s audience and creating a platform for consumers to interact with each other.

Throughout the 2-month back-to-school and back-to-work campaign, we curated PR boxes with products and recipe cards, conducted photoshoots with brand ambassador @justamelbournemumma and her family, and developed an expert Facebook ad strategy that appealed to audiences across multiple channels. 

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The use of ambassadors and influencers (including @the_real_dads_of_melbourne) coupled with our targeted ad strategy was key to boosting brand awareness and creating social proof for Sistema.