This Australian-based company is committed to promoting sustainable and conscious living by providing high-quality and eco-friendly drinkware for everyday use.

With so much consumption occuring around the Black Friday and Cyber Monday sales period – and more media outlets bringing attention to this – sustainable brands can find it difficult to introduce promotions around this time. However, it was important to ensure made by Fressko remained ahead of its competitors. This involved careful planning, collaboration with our client, and staying up-to-date with the latest trends and best practices to ensure the campaign was a success.

The overarching goals and objectives of the Green Friday campaign (an event that promotes mindful shopping) was ultimately to drive sales while maintaining the commitment to responsible consumption and sustainability.

To ensure the success of this campaign, we adopted a range of strategies to increase user engagement and drive sales. These included creating engaging visual content, leveraging user-generated content to promote the brand, and providing exclusive offers and discounts to users. 

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Our team also developed a highly refined Facebook remarketing campaign, designed to target users who had previously shown an interest in the brand and were likely to share similar values to made by Fressko's target audience. The campaign focused on promoting the brand's products and highlighting its sustainable and eco-friendly features.