This global film and photography brand has been at the forefront of technological innovation since its inception in 1934.

For this campaign, we were tasked with the challenge of driving people in-store to position Fujifilm’s printing services as a solution for those who left gift-buying too late. It was also important that we educated users on the company’s broad range of printing formats available for heartfelt personalised gifts, rather than commercial gifts.

Our main aim was to connect with a broad audience on an emotional level by communicating the Mother’s Day campaign narrative. Additionally, we wanted to drive home the personalised approach that gifting with Fujifilm offers and highlight the broad range of services available.

For Mother’s Day, Fujifilm offered consumers a chance to get creative with their gifting ideas. The Social CliQ generated excitement for the campaign through a multi- touchpoint approach, collaborating with social media influencers to boost awareness around printing and gifting.

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To execute our campaign successfully, we focused on influencer outreach and storytelling. Our in-house creators produced 10 user-generated content pieces, and we used a 4-stage Facebook advertising funnel to create awareness and drive in-store traffic. Additionally, our team managed the production of 41 influencer content pieces and a video featuring ambassador @harryandtash.