After experiencing the ancient matcha tea ceremony in Japan, founders Nic Davidson and Sarah Holloway set out to bring traditional, affordable and 100% pure matcha to the masses. Now the brand has a thriving global communi-tea, and a product range that spans chocolate, beauty and matcha-making accessories.

Our job was to take a brand that was already well-established on Instagram and Facebook, and build its TikTok following from the ground up. 

Alongside boosting brand awareness and familiarity within the TikTok space, our goal was to build a loyal follower base. 

A crucial component to our overarching strategy was leveraging TikTok audio trends, as they offered an avenue to connect with the Matcha Maiden community through a suite of entertaining and informative content. This engagement campaign utilised recipes, giveaways and creator-led content to target audiences with interests in food and beverage, apparel and accessories, beauty and personal care, and household products, as well as a broad targeting audience.

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Even now, with over 86K views on well-performing videos, Matcha Maiden is steadily building a presence on TikTok in anticipation of new integrated shopping features headed our way.